Roughly 430 songs surpassed 1 billion video views as TikTok ‘sounds’ in 2021, which was 3 times greater than in 2020, when over 175 songs reached the billion view mark.
That’s in accordance with the ByteDance-owned short-form video platform’s new ‘12 months on TikTok 2021 Music Report’, which additionally reveals the highest songs, genres, and artists on the platform over the 12 months.
TikTok notes that these view counts don’t “exist in a vacuum, however immediately translate to business success for trending songs and artists”, with over 175 songs that trended on the platform in 2021 charting on the Billboard Scorching 100, twice the quantity that charted in 2020 in accordance with TikTok.
In December 2020, TikTok reported that over 70 artists that broke on the platform final 12 months signed main label offers.
This 12 months, whereas TikTok hasn’t supplied an actual variety of artists who went on to signal offers after seeing success on the platform, it does cite just a few creators specifically as having “earned main label contracts and tens of millions of month-to-month listeners on Spotify” by leveraging their followings.
These artists referenced within the report embody Bella Poarch (Warner Information), Lil Huddy (Immersive/Geffen), and Nessa Barrett (Warner Information), Canadian singer-songwriter JESSIA (Republic Information), Reyanna Maria (Republic Information) and Jax (Atlantic).
TikTok says that Poarch, whose single Construct A B*tch generated over 4.3 million mixed video creations, was the “most impactful of those creators-turned-artist”.
Each Construct A B*tch and INFERNO, Bella’s collaboration with fellow TikTok creator Sub City, made TikTok’s record of Prime 20 most-viewed pop songs of 2021.
Elsewhere within the report, TikTok reveals that Latin music was the fastest-growing style on the platform within the US, rising from tenth fastest-growing final 12 months, to sixth in 2021.
Kali Uchis’s music telepatía was the highest Latin observe on TikTok in 2021 and Ivan Cornejo’s Está Dañada was the second hottest Latin observe on the platform this 12 months.
Based on TikTok, Está Dañada was additionally one of many first regional Mexican hits ever to chart on the Billboard Scorching 100.
TikTok additionally reveals that Hip-hop/rap was the most-popular style amongst its customers in 2021 and that Popp Hunna’s Adderall (Corvette Corvette) was the most-popular hip-hop music within the US.
Moreover, Megan Thee Stallion racked up essentially the most catalog video views of any artist in 2021 for the second straight 12 months.
Doja Cat achieved the second-most catalog video views of any artist in 2021.
Lil Nas X, who had one of many first and largest TikTok hits with Outdated City Street again in 2019, was essentially the most seen artist (by video views on his web page) in 2021.
Olivia Rodrigo noticed each music from her debut album SOUR, launched in Might 2021, obtain over 100,000 video creations on TikTok this 12 months.
“TikTok opens the door to new artists, new sounds, underground and DIY scenes in addition to the basic hits, connecting them with a world viewers and passionate music neighborhood like by no means earlier than.”
Ole Obermann, TikTok
Ole Obermann, TikTok’s International Head of Music, mentioned: “TikTok opens the door to new artists, new sounds, underground and DIY scenes in addition to the basic hits, connecting them with a world viewers and passionate music neighborhood like by no means earlier than.
“2021 has been an enormous 12 months for music and for TikTok and we’ve been humbled how the business and so many artists have partnered with us to make this magic occur throughout so many various international locations.
“From the Beatles to Sea Shanties, J Balvin to Abba and naturally who can neglect Taylor Swift’s entry – the final 12 months have supplied so many music moments, impressed our neighborhood of 1 billion and proven the world that music begins and lives on TikTok.”Music Enterprise Worldwide