Colored teas develop into a menace in South India, Maharashtra

Colored teas or teas combined with colors to provide them a wealthy golden hue have gotten a menace within the southern states and Maharashtra. The apex physique of packet tea gamers, Federation of All India Merchants Affiliation (FAITTA), which has representatives from a few of the main packet tea gamers comparable to Tata World Drinks, HUL and Wagh Bakri, has taken up the difficulty with the Meals Security and Requirements Authority of India (FSSAI) in order that gross sales of colored teas could be checked and customers should not duped.

“In latest occasions, colored teas have develop into an actual downside in South India and Maharashtra. In Gujarat, the scenario has improved general. There could also be some stray circumstances, however it isn’t as rampant as in South India and Maharashtra,” FAITTA chairman Viren Shah instructed ET. “We’ve got taken up the matter with the FSSAI and the Tea Board. The one method to curb this downside is to take authorized motion in opposition to unscrupulous merchants and retailers.”

The FSSAI’s regulation on tea says, “The product shall be free from extraneous matter, added colouring matter and dangerous substances.”

There are some permitted colors that are unhazardous and are allowed for use in numerous meals merchandise comparable to sweets and fruit juice. The FSSAI permits use of eight artificial colors in particular meals gadgets and tea isn’t included in that listing.

“There isn’t a such provision to be used of color in tea,” mentioned a senior Tea Board of India govt, who didn’t want to be recognized. “The Tea Board strongly advises to comply with the rules of FSSAI for not utilizing any color in tea which creates issues for meals security, human well being, tea commerce and high quality. Violation of the rules could appeal to authorized motion.”

Parag Desai, govt director of Wagh Bakri, mentioned: “Promoting colored teas has develop into rampant in South India particularly. We’ve got taken up the matter with the FAITTA and the Tea Board. Retail outlets are promoting these teas to customers which aren’t good for well being. Planters too are upset about this.”

There’s a approach of figuring out colored tea, mentioned the FAITTA chairman. If good high quality tea is added to chilly water, then the color is not going to disperse from the tea. Color will solely disperse when it’s added to sizzling water.

Quite the opposite, colored teas will disperse an orange pink hue when they’re added to chilly water. Tea Board executives mentioned they’re conducting an consciousness programme on colored teas so that buyers should not taken for a experience.

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Written by colin


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