The advantageous is among the largest leveraged in Europe in opposition to the web retail big, which expanded specifically in Italy throughout a coronavirus lockdown that prevented residents from going to shops to purchase objects thought of nonessential.
Amazon stated it “strongly disagreed” with the choice and would attraction, calling the fines and proposed treatments “unjustified and disproportionate.” It famous that greater than half of annual gross sales in Italy are from small and medium companies which have entry to different channels to promote their items.
Italy’s AGCM authority stated Amazon has required that third-party sellers use its personal logistics service, referred to as Fulfilment by Amazon, harming opponents and strengthening its personal place.
The e-commerce big additionally prevents third-party sellers from getting access to Amazon’s Prime loyalty program, “which makes it simpler to promote to the greater than seven million most-loyal and highest-spending shoppers.”
Which means such sellers are also excluded from particular occasions, together with Black Friday, Cyber Monday and Prime Day gives, thereby additionally lowering the probabilities that the sellers’ objects will seem as a “featured provide.”
“The investigation confirmed that such advantages are essential to realize visibility, to spice up gross sales and, in flip, to the success of the sellers’ gives on Amazon.it,” the regulator stated.
The authority has ordered Amazon to grant gross sales advantages and visibility on Amazon.it to all third-party sellers capable of meet the requirements of its Prime service, which it should publish.