Midem is completed, say MBW sources

Midem, the historic annual music business expo and gathering, won’t be returning in 2022 – or for the foreseeable future.

That’s in keeping with senior business sources, who inform MBW that proprietor Reed Midem has determined to scrap and “completely mothball” the occasion.

We’re advised {that a} choose band of music biz executives have been knowledgeable of the transfer earlier right now (December 14).

MBW has contacted Reed Midem for remark.

Midem has been held yearly in Cannes, France since 1967.

Its newest bodily incarnation came about in 2019, with over 5,000 attendees visiting.

But in 2020 and 2021, Midem went completely digital because of COVID-19 restrictions.

Reed Midem not too long ago introduced that the occasion could be again in its bodily kind in summer season 2022 (between June 7 and 10 subsequent 12 months), full with “vibrant conferences, entry to killer keynotes, distinctive gigs on the Midem seashore and infinite discoveries of latest contacts, artists and companies, resulting in lifelong enterprise relationships”.

MBW’s sources, nevertheless, say this proposal has now been axed, and that there is no such thing as a plan for Midem’s return sooner or later.

Midem’s attendance determine in 2019 was up on 2018 (4,800) and 2017 (4,400), however considerably down on Midem’s glory days.

In 2001, for instance, over 10,000 delegates attended the annual expo.

Former Common Music Group France exec Alexandre Deniot joined Reed Midem in 2017 because the director of Midem.

Deniot succeeded Bruno Crolot, who left Midem after 5 years in July 2015 to take a senior European function at Spotify.

Music Enterprise Worldwide

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Written by colin


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