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Music streaming service Audiomack launches ‘Supporters’ direct monetization characteristic, Warner named as first main label participant

Music streaming and discovery platform Audiomack has launched a brand new characteristic that lets followers fund artists straight by buying ‘assist badges’ for particular person tune and album releases.

Audiomack says its new monetization software, referred to as ‘Supporters’, is “a first-of-its-kind characteristic in music streaming”.

As soon as a fan buys a badge, Audiomack says that their contribution “is endlessly memorialized” on their Audiomack profile and the artist’s particular person tune or album web page.

Launched in 2012, Audiomack at the moment reaches greater than 20 million month-to-month customers globally.

As of December 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.

The service claims to have performed a key function in breaking acts akin to Roddy Ricch and Kaash Paige and has additionally seen the likes of Eminem and Nicki Minaj put up unique releases on the platform.

Warner Music signed a licensing deal with Audiomack for key African territories together with Ghana, Kenya, Nigeria, South Africa and Tanzania in November 2020, after turning into the primary main label to signal a deal with the platform again in August 2019.

Warner Music Group has additionally signed on as the primary Supporters main label participant.

In March, Audiomack secured a partnership with unbiased music distributor DistroKid, marking the primary time that the music streaming service has fashioned an built-in partnership with a direct-to-artist music distributor.

To take part in Supporters, artists should apply for and acquire entry to Audiomack Monetization Program (AMP), or distribute their music to Audiomack by way of its collaborating companions, together with however not restricted to Warner Music Group and DistroKid, in addition to Amuse, AudioSalad Direct, EMPIRE, FUGA, Stem, and Vydia.

Artists may also interact straight with their followers who assist them by way of a wide range of messaging choices, and share unique content material and restricted choices.

Audiomack will even give followers entry to shareable graphics to indicate off their assist for his or her favourite artists.

Supporters are additionally ranked on three ranges, together with First, which is for the The primary supporters for a launch, Prime, protecting the supporters who contributed probably the most, and ‘Newest” for the latest supporters.

“Audiomack’s Supporters characteristic will assist construct these relationships and permit artists and followers to attach in new, significant methods.”

Allan Coye, Warner Music Group

Allan Coye, Senior Vice President, Digital Technique & Enterprise Growth at Warner Music Group, mentioned: “Greater than ever, there’s demand each from followers who wish to display their ardour and assist their favourite artists, and from artists seeking to higher interact with their superfans.

“Audiomack’s Supporters characteristic will assist construct these relationships and permit artists and followers to attach in new, significant methods.”

“Supporters creates model new monetization alternatives for our creator neighborhood whereas bringing devoted followers nearer to the music and artists they love.”

Dave Macli, Audiomack

“With Supporters, Audiomack is treating artists as they see themselves – as entrepreneurs constructing worthwhile careers,” mentioned Dave Macli, Audiomack co-founder and CEO.

“Supporters creates model new monetization alternatives for our creator neighborhood whereas bringing devoted followers nearer to the music and artists they love.”


Common and Sony inked licensing offers with Audiomack in February.Music Enterprise Worldwide

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