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Naras Eechambadi and Alexandra Hinkle be a part of Common in world e-commerce and direct-to-consumer roles

Naras Eechambadi has joined Common Music Group (UMG) as its Chief Information & Analytics Officer, and Alexandra Hinkle has been named Chief Advertising Officer, World Client Advertising.

The newly created roles advance UMG’s world e-commerce and direct-to-consumer technique, says the corporate.

Eechambadi will speed up UMG’s world shopper and fan knowledge technique, in addition to lengthen the corporate’s business management in knowledge and analytics, says UMG.

Hinkle, in the meantime, has greater than 25 years of expertise main cross useful advertising and marketing groups.

Hinkle will oversee advertising and marketing technique, marketing campaign technique, advertising and marketing planning and coordination, viewers progress, CRM, digital innovation, paid media and efficiency advertising and marketing.

Eechambadi and Hinkle will likely be primarily based in Santa Monica and report back to Richelle Parham, President of World E-Commerce and Enterprise Growth.

Eechambadi has labored for organizations reminiscent of BBDO Worldwide, BASES (now a part of NielsenIQ), McKinsey and Firm and First Union Nationwide Financial institution (now a part of Wells Fargo).

Eechambadi has additionally served because the founder and Chief Govt Officer of Quaero for greater than twenty years.

Quaero’s shoppers included Disney/ESPN, Marriott, American Categorical, Financial institution of America, Constitution Communications, NASCAR, Priceline and Starwood.

In her position, Hinkle will companion intently with UMG’s labels, territories and Bravado, UMG’s merchandise service, to supply advertising and marketing assist, schooling and assets.

Hinkle has labored with world and U.S.-based firms that embrace MGM Resorts Worldwide, eBay, Visa, and Macy’s, Hinkle most not too long ago led all Property Advertising and Marketing campaign Technique for Wynn Resorts Las Vegas.

“I’m happy to welcome Naras and Alex to my crew.”

Richelle Parham

Richelle Parham, stated: “I’m happy to welcome Naras and Alex to my crew.

“Collectively, we are going to assist advance Common Music Group’s unparalleled alternative to construct a consumer-demand-driven e-commerce enterprise that forges significant bonds between artists and followers whereas cultivating essential income streams.”

“I’m honored to hitch UMG.”

Naras Eechambadi

Naras Eechambadi, stated: “I’m honored to hitch UMG, the world’s most profitable and progressive music firm, to construct on the corporate’s business management and drive a world knowledge and analytics technique that can permit our artists to achieve new and present followers world wide throughout quite a lot of current and creating shopper touchpoints.

“I’m thrilled to hitch Richelle’s crew.”

“we are going to construct on the corporate’s great track-record.”

Alexandra Hinkle

Alexandra Hinkle, added: “I’m excited to hitch UMG, a world-class advertising and marketing chief throughout the leisure business.

“By coordinating our advertising and marketing efforts globally, we are going to construct on the corporate’s great track-record of guaranteeing our artists attain followers by way of progressive cross-channel campaigns and merchandise.

“I’m grateful to Richelle for this chance and I can’t wait to work with UMG’s extremely proficient government crew.”


Final week, Common Music Group confirmed it was coming into the ‘title and likeness’ recreation by launching a strategic alliance with Genuine Manufacturers Group (ABG) to amass and actively handle artist manufacturers.

ABG is a world model proprietor whose portfolio contains celeb manufacturers reminiscent of Marilyn Monroe, Muhammad Ali, and Elvis Presley.

In accordance with a press launch, ABG makes use of these rights to create “memorable model experiences that come to life throughout key shopper touchpoints, platforms and rising media”.Music Enterprise Worldwide

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