Los Angeles-based NFT agency The Non Fungible Token Firm (NFTCo), generally known as Unblocked, has launched its first digital collectibles, in partnership with Major Wave Music and hip-hop group Cypress Hill.
Based in Might 2021, Unblocked closed its seed spherical in July with a heavyweight checklist of traders.
The corporate’s backers embrace Major Wave, Dapper Labs, Oaktree Capital, Marcy Enterprise Companions (Larry Marcus, Jay Brown, Jay-Z), B Capital, M13, BAM Ventures, Defy Ventures, and GFT Ventures.
Particular person traders embrace Shawn Mendes, music supervisor Andrew Gertler, Shopzilla and Flipagram founder Farhad Mohit, Honey founder and CEO George Ruan, and Dapper Labs founder and CEO Roham Gharegozlou.
Unblocked’s Co-founders embrace Jeremy Arnold, Brian Dilley and Harrison Wang who’ve labored collectively at Flipagram, TikTok, Blockfolio and FTX.
The corporate has created NFTs with Cypress Hill to advertise upcoming milestones for the band and it says that the Cypress Hill NFTs “will permit followers to memorialize their expertise at actual life occasions”.
Followers who can’t attend the occasions should purchase collectible NFTs right here.
Unblocked describes its NFT experiences as a option to “construct fan communities with unique rewards” that embrace meet-and-greets, signed merchandise, and recording periods with artists.
Following the Cypress Hill launch, Unblocked says that it’ll proceed to work with Major Wave Music to launch NFTs for different artists on its roster.
In current months, Major Wave has acquired stakes within the catalogs of Gerry Goffin, for a reported $20 million, Bing Crosby, in a reported $50 million+ deal, and Luther Vandross for $40 million.
“We couldn’t be extra enthusiastic about our platform’s launch with Cypress Hill.”
Natalia Nastaskin, Major Wave Music
Natalia Nastaskin, Major Wave Music’s Chief Content material Officer, stated: “Unblocked’s founding staff’s huge data and expertise in tech, blockchain and cryptocurrency made them an extremely compelling accomplice for us.
“We’re seamlessly aligned on our collective method to constructing fan communities primarily based on engagement by way of serialization and gamification of digital collectibles.
“We couldn’t be extra enthusiastic about our platform’s launch with Cypress Hill, to be adopted by a gentle pipeline of artists who’re obsessed with serving their fan bases with distinctive and dynamic drops.”
“we glance to democratize the digital collectible market.”
Harrison Wang, Unblocked
Harrison Wang, co-founder of Unblocked, added: “We’re excited to launch Unblocked with Major Wave Music, opening the door for different music and leisure manufacturers.
“Whereas providing companions a full suite of providers to monetize their belongings, we glance to democratize the digital collectible market by giving everybody the chance to personal a shared social second – or in a bigger sense, a chunk of historical past – constructing communities and growing fan-to-fan and fan-to-artist engagement.”Music Enterprise Worldwide