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Nike enters the metaverse sport following RTFKT acquisition By Cointelegraph



Sportswear producer Nike (NYSE:) introduced the acquisition of digital sneakers and collectibles model RTFKT. Nike turns into the largest U.S.-based athletic merchandise producer via this partnership to affix the metaverse bandwagon.

A Cointelegraph report from Nov. 02 highlighted Nike’s submission of requests for patenting the phrases — namesake, swoosh emblem and simply do it — to be used on-line and in on-line digital worlds.” The submitting was accompanied by two new job postings for digital materials designers, signaling the corporate’s intent to enter the metaverse.