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Tuned World strikes deal to energy relaunched African music streaming app WAW MUZIK

B2B music streaming expertise specialist Tuned World has partnered with African streaming service WAW MUZIK to assist a significant relaunch of the platform’s app.

With the revamped app initially relaunching in Côte d’Ivoire, WAW MUZIK says that it expects to develop into extra French-speaking African territories.

Tuned World has beforehand labored on customized apps for the likes of Warner Music Group (on a customized Ed Sheeran app), and Common Music Group and Pizza Hut, and its expertise additionally powers the UFC Final Sounds app within the US, and Deedo, a Pan-African streaming service in Europe and Africa.

Tuned World can also be energetic within the health business.

The brand new partnership will see WAW MUZIK combine its personal front-end app with Tuned World’s Streaming Service APIs.

Tuned World says that it’ll “additionally present improved administration of your complete provide chain to make sure new releases can be found shortly with elevated safety,” delivering a catalog of over 14 million tracks from labels and distributors corresponding to Common Music Group, Imagine, Idol and Keyzit.

Beneath their partnership with cellular operator Orange, WAW MUZIK will proceed to operate utilizing a subscription mannequin by means of the telecommunications community to permit each cellular cash and airtime funds.

Tuned World’s expertise in rising international locations throughout South East Asia and African markets contains partnerships with African DSPs Deedo and Jabaa.

The corporate lately partnered with Thailand’s largest media and leisure conglomerate, GMM Grammy, to launch Plern, the nation’s first localized streaming app.

“Tuned World’s APIs give us ready-made entry to superior streaming options that permit us to offer the very best service for our prospects.”

Jean-Philippe Audoli, WAW MUZIK

Jean-Philippe Audoli, CEO of WAW MUZIK, stated: “Tuned World’s APIs give us ready-made entry to superior streaming options that permit us to offer the very best service for our prospects.

“We have been notably impressed by their automated content material supply expertise, which ensures that our customers will be capable of seek for and entry the content material they need.

“Understanding our new back-end expertise is absolutely scalable and dependable offers us all of the extra confidence in our plans to develop into new territories and develop our enterprise additional.

“This permits us to strengthen the West African music business with improved remuneration of rights holders, and nurture cultural exchanges with different territories.”

“It’s vital DSPs working inside rising markets can proceed to have entry to the sources essential to operate inside the calls for of a difficult socio-economic and technological atmosphere.”

Con Raso, Tuned World

Con Raso, Managing Director of Tuned World, added: “It’s vital DSPs working inside rising markets can proceed to have entry to the sources essential to operate inside the calls for of a difficult socio-economic and technological atmosphere.

“We’re extraordinarily happy to have initiated a brand new partnership that may meet and supply these important service necessities whereas supporting the native music business.”Music Enterprise Worldwide

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